In my mind's eye, a stack harkens back to the industrial age and that of a smoke stack. In to-day’s digital economy,  however, a full stack marketer is conversely that individual who provides steam, drive and accountability for a project or start-up.

The reason 9 out of 10 startups fail to-day is because they never find product/market fit. For any digital launch to succeed you need to find and engage your core audience and that takes marketing.  

To succeed, it’s critical to have a full stack marketer on your project.  This individual drives growth at an early stage of a project and works the full digital landscape.

What gives a full stack marketer credibility is having enough exposure and experience across all levels of the marketing stack.  They are able to make the right calls on how to spend time, money and resources in order to maximize value.  It’s not enough to know how to develop strategy they need to know how to execute.

Working with a broad set of marketing skills, full stack marketers are typically curious, continuous learners who are accountable and driven.  They research and map a digital plan, design templates and landing pages, write SEO friendly copy that tells a story, code emails and launch reach campaigns with google or facebook. They analyze digital traffic and focus on winning tactics that deliver lots of steam and a solid return-on-investment.

As quoted by Michael Haupt  “The key skill of an experienced full stack marketer is being able to ignore the “bright shiny object syndrome” of whatever the latest marketing trend happens to be be.  Instead they focus on marketing principles and draw from a rich and varied set of experiences and tools to apply tried and tested approaches to each specific situation”.

Here’s what a full stack marketer needs to know:

MARKETING & SALES

• SEO - How to acquire visitors via organic search by targeting the right keywords, building links, and optimizing your site
• PPC - How to write, price, and choose keywords to drive targeted traffic at the right acquisition cost
• Social Media - How to identify, build, and engage an audience on social platforms
• Email marketing - How to segment and engage your audience while navigating changing email rules
• App Store Marketing - How to optimize your app store listing to acquire users via app store search
• PR - How to make a splash with a new announcement, either with a traditional press release or in coordination with media outlets
• Business Development - How to create and maintain partnerships to strategically grow your business

CREATIVE

• Design & Copywriting - How to design and write a compelling story that draws in your audience, whether in a blog post or a 140 character tweet
• Content Marketing - How to create compelling and shareable media

TECHNICAL SKILLS

• Analytics - How to measure and assess changes to performance against a baseline metric
• A/B Testing - How to locally optimize your site by making small tests
• Landing Page Optimization - How to serve a page for a specific audience and use it to convert them to your goals
• Basic HTML/CSS/Javascript - How to make changes to your product or service to enable your marketing goals

If you're interested in having a conversation with a full stack marketer,  book time with me.
‍

‍